Characteristics of fast food:
1. It is quick to make and convenient to eat.
2. Quality standard and balanced nutrition.
3. Simple service and unrestricted food.
4. Low price, clean and sanitary.
Fast food consumption = fast-paced demand
Fast food consumption = high income sign
Differences between fast food and hotel consumption:
1. The price is low and the consumer group is wide.
2. The service is easy-going and free from environmental constraints.